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Balanced is a service that combines motivational support with personalized nutritional consultations to help people lose weight and maintain their results over time. Through a guided journey, Balanced focuses on user motivation, providing them with a personal coach who offers ongoing support, making the transformation process more effective and sustainable.

fondazione

Founded

2024

founder

Leyla Gargiulo

Alessandro Marchetto

Industry

ambito

Beauty & Wellness

team

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Meet the founders:

Balanced

Leyla Gargiulo

Leyla holds a degree in Business Administration from LUISS Guido Carli University in Rome. She began her career in consulting at Ernst & Young, where she mainly worked in the financial and risk management sectors.

She then continued her professional journey at Bain & Company, one of the leading strategic consulting firms. At Bain, Leyla worked primarily in the AMS (Advanced Manufacturing and Services) practice, which focuses on optimizing operations and services in industrial and technology service companies. In this role, she contributed to projects focused on growth strategies, operational model optimization, and digital transformation, as well as initiatives related to market analysis, business planning, and performance management.

Leyla holds a degree in Business Administration from LUISS Guido Carli University in Rome. She began her career in consulting at Ernst & Young, where she mainly worked in the financial and risk management sectors.

She then continued her professional journey at Bain & Company, one of the leading strategic consulting firms. At Bain, Leyla worked primarily in the AMS (Advanced Manufacturing and Services) practice, which focuses on optimizing operations and services in industrial and technology service companies. In this role, she contributed to projects focused on growth strategies, operational model optimization, and digital transformation, as well as initiatives related to market analysis, business planning, and performance management.

Alessandro Marchetto

Graduated in Economics and Management from USI in Lugano, he founded a startup in 2017 specializing in micro-influencer marketing for local businesses. This initiative allowed users to monetize their content regardless of their audience size.

Subsequently, he joined Batmaid, a Swiss scale-up that digitalizes home cleaning services. Starting as a Business Development Manager for Ticino, he progressed to become the Country Manager for Italy. In this role, he personally oversaw various departments of the startup, liaising with key figures including institutional representatives and industry associations. In both experiences, he played a pivotal role in opening and developing new markets from scratch.

Graduated in Economics and Management from USI in Lugano, he founded a startup in 2017 specializing in micro-influencer marketing for local businesses. This initiative allowed users to monetize their content regardless of their audience size.

Subsequently, he joined Batmaid, a Swiss scale-up that digitalizes home cleaning services. Starting as a Business Development Manager for Ticino, he progressed to become the Country Manager for Italy. In this role, he personally oversaw various departments of the startup, liaising with key figures including institutional representatives and industry associations. In both experiences, he played a pivotal role in opening and developing new markets from scratch.

our process

il nostro processo

The story behind the startup

Come è nata la startup

Many people who want to lose weight struggle to maintain motivation in the long term and often abandon nutritional programs due to a lack of personalized support. While there are many diets on the market, few offer real help in overcoming the challenges of maintaining long-term results.

Balanced addresses this issue by offering a subscription-based program that combines personalized nutritional support with continuous motivational coaching. Users gain access to a dedicated coach who guides them step by step, ensuring a structured and sustainable journey over time. With a monthly subscription, they receive regular consultations, dietary plan updates, and constant progress monitoring, providing ongoing support that helps keep motivation high and achieve lasting, tangible results.

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Overview

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