In 2022 alone, of the 100 sectors we scrutinized, the Beauty Sector emerged as one of the fastest growing industries in Europe during the last 5-year period. As we write this, Europe’s beauty market is worth over €133 billion (€20.3 billion of which comprises hair care alone).
The alternative is to rely on assumptions sans concrete data, which won’t do. Through our unique startup studio business model, we surfaced one of the most significant challenges faced in the European beauty market: 83% of people with mobility challenges struggle to visit salons, like hairdressers and beauticians.
We explored numerous popular beauty services, sponsored them on Instagram and Google, and collected pre-orders. This sheer determination brought one of the most sought-after requests to the surface: “hairdressers for the elderly at home”.
Investing in an app without confirming feasibility would be imprudent. Instead, we worked closely with the service provider (in this case, a hairdresser) to find and fix bottlenecks in daily activities. These include online customer search, calendar management, and time optimization. With a fundamental understanding of operational blockages, we could streamline the hairdresser’s workflow through an optimized business strategy and the relevant management software.
In business, there is no room for friendship. As a strategic startup factory, we ruthlessly select go-getting entrepreneurs with the experience to back up their talent. In this example, we handpicked two founders: A former Facile.it Manager, and a sector expert with experience as a franchising consultant and founder of several salons. This is the story of how one of our two 2022 startups was born: Deeva.it.
Starting with no team and no money is a fool’s errand. Instead, Mamazen’s teams collaborates with the co-founder to raise investment capital. In this case, the startup received €150K to fuel the dawn of the new Deeva.it legacy and accelerate its expansion throughout Europe.
Deeva.it has achieved excellent performance and is raising the next round, so as to scale quickly in more cities.