He graduated from Bocconi University in Management of International Institutions and began working in the sales team of Giorgio Armani in New York and as Ad Ops in Beintoo in Milan. In 2015, he founded his first startup with the aim of democratizing star-rated cuisine and is the only non-English company to participate in JustEat's corporate accelerator program. At the end of 2017, he decided to found Morsy, the B2B2C dark-kitchen and 100% data-driven that is revolutionizing the world of corporate catering.