After a Master Degree in Marketing Management at the Bocconi University in Milan, Irene starts working at Facile.it, where she stays for 6 years and lives the transformation from a scale-up into a unicorn of the italian tech company that helps italians to save money comparing products. In her last role she is a Business Unit Director in charge of guiding the set-up of a new vertical focused on personal insurance, creating a dedicated team and designing the strategy of this new offer proposition ranging from travel insurance to pet coverages. After, she decides to try to experience a big multinational company focused on insurance brokerage but she understands very soon that this is not in her ropes and she desires more and more to undertake a different path. Daughter of entrepreneurs and grown up in her mom's perfumery, in 2023 she decides to follow her dream and found a start-up dedicated to beauty at home, with the goal of leading beauty to people' houses with a high-quality, fully digital and innovative service accessible to everyone.