Graduated in Economics and Management from USI in Lugano, he founded a startup in 2017 specializing in micro-influencer marketing for local businesses. This initiative allowed users to monetize their content regardless of their audience size. Subsequently, he joined Batmaid, a Swiss scale-up that digitalizes home cleaning services. Starting as a Business Development Manager for Ticino, he progressed to become the Country Manager for Italy. In this role, he personally oversaw various departments of the startup, liaising with key figures including institutional representatives and industry associations. In both experiences, he played a pivotal role in opening and developing new markets from scratch.
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